In 2001, former Harvey Nichols buyer, Claudine Davies set up Biondi Showroom, the first sales agency in London to specialise in contemporary beachwear. By 2005 she had expanded her business to include a multi-brand and one stop holiday shop online and in Chelsea, Biondi Boutique.
More recently, in 2013, Biondi launched its own luxury resortwear collection in response to the requests and demands of Claudine’s wholesale and retail customers.
The Biondi Collection is designed to be a capsule wardrobe of holiday essentials to make customers look and feel great while in sunny climes.
The contemporary textured fabrics flatter and support with design details to adjust fit. Made in the best fabrics that European mills offer, all Biondi prints are exclusively designed in-house with each piece extensively fit tested before production.
The attention to detail and luxurious perfect fit means that Biondi resortwear is already stocked in retailers worldwide including Harvey Nichols, Matchesfashion.com, Boutique1 and Aman Resorts.
Biondi also has a strong stylist and celebrity following with Abbey Clancy, Coleen Rooney and Pippa Middleton regularly featured in the media wearing the collection.
Most importantly, the Biondi Collection customer loves the fit, design and quality.